Okay, so if you've read some of my other blogs, you've probably seen me talk about 𝘗𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭 𝘛𝘳𝘪𝘨𝘨𝘦𝘳𝘪𝘯𝘨. And yeah, I get it—the word "trigger" makes it sound like I'm out here trying to ruin people's day. But, let's clear that up. In today's world, "triggering" someone usually means setting off some kind of negative, intense emotional reaction. And sure, that can totally happen—no one wants to be 𝘵𝘩𝘢𝘵 person.
But when we’re talking about branding and communication, psychological triggering can actually be a good thing. It’s not about making someone freak out—it’s about sparking emotions that make people feel something meaningful. You know, the kind of connection that goes beyond just seeing a logo or reading a tagline.
This type of triggering taps into stuff like joy, nostalgia, or even curiosity. You’re not making people stressed—you’re giving them all the warm fuzzies, or maybe a good laugh. For instance, a campaign might use a funny story or a heartwarming moment to make the brand stick in people’s minds. When done right, these emotional nudges (see, already sounds nicer than "triggers") help build those deeper, long-lasting relationships with your audience.
So yeah, psychological triggering—it’s not about messing with people’s heads, it’s about making your brand feel like home.
I'm Feeling Triggered: Building Connections, Not Chaos (2024). Retrieved from [LinkedIn]
Comments